With more than 25 million bottles sold, Kylie Minogue’s wine venture has become a defining force in the global rosé market. This Paris Match feature explores how her instinct for taste, branding and accessibility has reshaped perceptions of celebrity wine – bridging pop culture and premium lifestyle. It’s a story of unexpected authority, where credibility is earned, not assumed.
Like music, wine has this ability to bring people together.
Kylie
Read the full feature on Paris Match to discover how Kylie Minogue became one of rosé’s most influential names.
